In this thesis, we study brand choice problem via the following three perspectives: a company's market share management, introduction of customers with different perspectives, and an analysis of an application domain which is illustrative of these issues. Our contributions following these...

In this thesis an algorithm (MLOPT) for mixed logit models is proposed. Mixed logit models are flexible discrete choice models, but their estimation with large datasets involves the solution of a nonlinear optimization problem with a high dimensional integral in the objective function, which is...

This paper reviews the main development of approaches to modelling urban public transit users’ route choice behaviour from 1960s to the present. The approaches reviewed include the early heuristic studies on finding the least cost transit route and all-or-nothing transit assignment, the bus...