This study seeks to make a theoretical contribution to the rapidly growing field ofInternational Entrepreneurship by … lenses provided by relevant facets of the entrepreneurship, internationalization and strategy scholarly fields, this …

relationships in the process, positive steps can be made towards the marketing of a work and the career progression of the … playwright. The issues of marketing and career progression are considered in a regional context. The thesis comprises the …

Despite the increasing recognition of the importance of word of mouth as an integral component of a firms’ marketing … resources by pursuing more innovative marketing techniques. In addition, although there has been a great deal of research into … research with the firms marketing strategy. In this paper, we consider the diffusion of innovation literature and recent …

strategy literature, but will also open up new avenues of research in marketing entrepreneurship. … marketing literatures and extend the current theoretical knowledge base in these domains through meta-analysis. In general … absorptive capacity) on marketing strategy formulation effectiveness is explored. Utilizing a unique sample of university pre …

paper ties together research on technological innovation with entrepreneurship and learning studies. The author stresses the … current thinking on the importance of entrepreneurship and learning influences to how a person adopts a technological …

follow an ethnocentric approach when planning marketing activities and customer service initiatives for Asian customers. To … Asian markets, there is an urgent need to empirically assess patron behavior and the attendant casino marketing adaptations … marketing strategies adapted to each casino's market structure and macro-environment. Regardless of context, this systematic …