This study focuses on the 42 traits of brand personality (Aaker 1997) of nine drink brands spanning across three drink segments - fizzy drink, mineral water and energy drink, and measure the congruity of the brands' personalities (five dimension) to the consumer (drinker) of those brands. Based...

This dissertation analyzes the effect of the 1978 Pregnancy Discrimination Act (PDA) on the labor force participation rates of married women with children. This Act required employers to treat pregnancy in the same way as a temporary disability. The effect of the PDA is assessed using two...

Existing studies on the economic impact of wildfire smoke have focused either on single fire events or entire fire seasons without distinguishing between individual occurrences. Neither approach allows for an examination of the marginal effects of fire attributes, such as distance and fuel type,...