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Consumer-based brand equity for Australia as a long haul tourism destination in an emerging market
Pike, Steven D.; Bianchi, Constanza; Kerr, Gayle F.; … - 2010
Purpose: Although the branding literature emerged during the 1940s, research relating to tourism destination branding … tourists in Chile, which reflects the lower priority the South American market has been given by the national tourism office …-branding literature by being one of the first to test the efficacy of a model of consumer-based brand equity for a tourism destination …
Persistent link: https://www.econbiz.de/10009483521
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Destination brand equity among the host community : a potential source of comparative advantage for DMOs
Pike, Steven; Scott, Noel - 2009
equity (CBBE) for a destination, from the perspective of residents as active participants of local tourism. It is proposed …
Persistent link: https://www.econbiz.de/10009483559
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Hualapai Tribal Utility Development Project
Hualapai Tribal Nation - 2008
’s tourism enterprise district, Grand Canyon West. Coordinate the development of the Tribal Utility structure with the …
Persistent link: https://www.econbiz.de/10009437263
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Home depot in Chile: case study
Bianchi, Constanza - 2003
Retailing is rapidly becoming a global industry and many retailers are expanding to foreign markets. However, several retailers successful in their home countries have failed in emerging markets such as Chile. Little is known why these retailers succeed in some venues and not others. A case...
Persistent link: https://www.econbiz.de/10009437940
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Destination brand positions of a competitive set of near-home destinations
Pike, Steven D. - 2009
Although the branding literature commenced during the 1940s, the first publications related to destination branding did not emerge until half a century later. A review of 74 destination branding publications by 102 authors from the first 10 years of destination branding literature (1998-2007)...
Persistent link: https://www.econbiz.de/10009437943
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Establishing a service channel: a transaction cost analysis of a channel contract between a cruise line and a tour operator
Ng, Irene C. L. - 2007
Services marketing literature treats the distribution of services as distributing service delivery, as opposed to service sales. Yet, many services are not delivered at the time of the sale, and the firm is selling a promise that the service will be delivered at some future time. This paper...
Persistent link: https://www.econbiz.de/10009440892
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Branding a region : the next step for the regional tourism organization of Southern Africa
Manasoe, Benjamin - 2009
for the tourism industry of the SouthernAfrican Development Community (SADC).First the state of tourism within the SADC … region was described, including the establishmentof RETOSA and the tourism performance of the region. On the basis of this … personality, brandpositioning, stakeholder consultation process and tourism marketing research. …
Persistent link: https://www.econbiz.de/10009442073
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An investigation into the co-producers of preferred strategic behaviour in small, micro and medium tourism enterprises in South Africa
Tassiopoulos, Dimitri - 2010
ENGLISH ABSTRACT: The South African tourism industry has undergone transformation with numerous“windows of opportunity …” having been opened for tourism entrepreneurs. The SouthAfrican small, micro and medium tourism enterprises (SMMTE) sector … maintaintheir competitive advantage in the tourism industry.Motivation/problem statement: Small business planning behaviour is …
Persistent link: https://www.econbiz.de/10009442188
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Estimating Tourist Externalities on Residents: A Choice Modeling Approach to the Case of Rimini
Figini, Paolo; Castellani, Massimiliano; Vici, Laura - 2007
During their holidays, tourists produce direct and indirect effects on local residents, which can either be positive or negative. In this paper we investigate how residents of Rimini, a popular Italian seaside resort hosting more than ten million national and foreign overnight stays every year,...
Persistent link: https://www.econbiz.de/10009445055
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The influence of the marketing concept on company performance with specific reference to customer services within the travel agency industry in the Western Cape
Roberts-Lombard, Mornay - 2001
Companies operating in the service industry must take note of three important marketing tasks. The first of these tasks is that companies should realise that they must provide the market with a variety of products. Businesses should therefore furnish the market with a diversified product range....
Persistent link: https://www.econbiz.de/10009447185