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TRANSFORMING BELMONT ESTATE:A STRAGETIC PLAN

Nyack-Compton, Shadel - 2008

Transforming Belmont Estate from a traditional agricultural production business into aprofitable agri-tourism … traditionalagricultural production business into an agritourism business will create significant valuefor shareholders and stakeholders … can successfully transform Belmont Estate from an agricultural production businessinto an efficient agritourism business …

Persistent link: https://www.econbiz.de/10009464032

Agritourism business in the Czech Republic

Pourová, Marie - 2012

The article deals with possibilities and problems of agritourism development in the Czech Republic from the viewpoint … of local authorities. The survey indicates that agritourism is at the beginning of its development in the Czech Republic … and is accompanied with difficulties. The interest in agritourism development is identified in North-Moravian region …

Persistent link: https://www.econbiz.de/10011315875

Two-Constraints Models of Consumer Demand: An Application to the Demand for Agritourism in the United States

Carpio, Carlos Enrique - 2006

consumer problem is motivated by the analysis of consumer behavior of one specific type of agritourism: pick-your-own (PYO …

Persistent link: https://www.econbiz.de/10009431305

The impact of online reviews on hotel booking intentions and trust

Sparks, Beverley; Browning, Victoria - 2011

A growing reliance on the Internet as an information source when making choices about tourism products raises the need for more research into electronic word of mouth. Within a hotel context, this study explores the role of four key factors that influence perceptions of trust and consumer...

Persistent link: https://www.econbiz.de/10009438170

Destination branding – tracking brand equity for an emerging destination between 2003 and 2007

Pike, Steven D. - 2010

Place branding has become a major focus of operations for destination marketing organisations (DMO) striving for differentiation in cluttered markets. The topic of destination branding has only received attention in the tourism literature since the late 1990s, and there has been relatively...

Persistent link: https://www.econbiz.de/10009438267

Branding as a strategic tool to reposition a destination : a survey of key tourism stakeholders in Zimbabwe

Ndlovu, Joram - 2009

The main purpose of this study was to develop a destination branding and positioning framework, with particular reference to the Zimbabwean experience. The theoretical underpinnings and concepts used in this study were destination marketing, destination branding and positioning, image and...

Persistent link: https://www.econbiz.de/10009462300

From strategic planning to strategy implementation in the hotel industry in South Africa

Leslie, David - 2009

This study was initiated due to the need to address process of moving from strategic planning to strategy implementation within the South African hotel industry. The idea of strategy implementation might seem straightforward: namely that the strategy is formulated and then implemented. However,...

Persistent link: https://www.econbiz.de/10009462438

Service quality : a survey amongst convention consumers at the CSIR International Convention Centre

Swart, Magdalena Petronella - 2007

Many researchers (Cronin & Taylor: 1992, 1994, Grönroos, 1984; Parasuraman, Zeithaml & Berry: 1985, 1988) have devoted considerable attention to the development and testing of models for the measurement of service quality. Although some researchers (Chang & Yeh, 2002; Otto & Ritchie, 1996; Sergio & Hudson...

Persistent link: https://www.econbiz.de/10009462496

The development of a conceptual model for the effective management of corporate travel

Douglas, Anneli - 2006

Corporate travel is that segment of the business travel market that can be described as travel undertaken by the employee of a particular organisation that has a substantial travel volume and where travel arrangements are generally consolidated into a centralized function. The management of the...

Persistent link: https://www.econbiz.de/10009462519

The strategic identification and integration of critical success factors to achieve international competitiveness for South Africa as a tourism destination

Jonker, Jacobus Albertus - 2004

The objective of this study was to theoretically develop and empirically test a destination competitiveness model that can be used to identify and integrate critical success factors for an international tourism destination. This was done by: * Postulating a destination competitiveness model...

Persistent link: https://www.econbiz.de/10009462533