This study empirically examines the social capital that facilitates the flow of export knowledge, thereby supporting the entrepreneurial stance of small export firms. By applying the VRIO (value, rarity, inimitability and organisation of firm resources) framework to the resource-based view (RBV)...

During the last few decades, identifying and examining the characteristics of market-driven firms have been a dominant theme in strategic marketing research. It has been argued that market-driven firms are superior in their market sensing and customer linking capabilities, enabling market-driven...

Purpose - The purpose of this study is to analyze the effect of e-marketing adoption strategy on export performance of SMEs in Pakistan. The mediating effect of marketing activities on the relationship between e-marketing adoption and export performance is also...

Over the past two decades, the resource-based view of the firm (RBV) has emerged as one of the more influential paradigms from the field of strategic management. However, the theory has been subjected to a number of criticisms, particularly related to the use of methodologies in past research....

The global market has an impact on almost all Small and Medium Enterprises (SMEs), but the high-technology industry appears to be most affected by the changes coming about due to globalisation. The industry is confronted with shorter product life cycles, blurring of industry boundaries and not...

Familiness has become widely accepted as the appropriate construct representing the unique bundle of resources arising out of family involvement in business. However as yet we do not fully understand the types of familiness or the conditions that give rise to them and as such familiness remains...

We examine entrepreneurship in multigenerational family firms. Specifically, we employ theoretical lenses drawn from both entrepreneurship (entrepreneurial orientation) and strategy (resource-based view) to develop an integrated model of transgenerational entrepreneurship. Following a review of...

Market orientation has been cited as a source of competitive advantage that allows the firm to construct offerings superior to those of competitors by the effective collection and dissemination of and reaction to market intelligence. Previous work on market orientation has focused on the effort...

In the context of progressive rise of the competition among firms, due to the increasingglobalisation, it is interesting to understand the potential sources of competitive advantage in order to set upa successful strategy. The theory of Resource-based View used in this framework examines the...

The new tendencies of the fine wine global consumer market have challenged organizations to observe their resources more efficiently in order to better structure and organize their strategies towards greater competitiveness and sustainability. Based on the Competitiveness and Resource-Based View...