Purpose – This paper aims to bring together and evaluate the reasons that have historically been advanced to justify the heavy emphasis on innovative consumers within the general context of the adoption of products and services, and to assess the strategic benefits to be gained from targeting...

This paper argues that an organisation needs to be managed for its fit to its intended target market. Market fit is defined as the capability configuration of a firm moderated by the relevant factors in the external environment. It is conceptualised within the integrated dynamic resource-based...

In the last 15 years, the trend of NGOs working in cooperation with business has developed considerably. The global community – including leaders of international governmental institutions and of the non-profit sector as well as some business leaders – has recognized the importance of...

This paper uses the current organizational ecology theory to clearly define organizational population ecology constructs of non-governmental development organizations, and offers specific terminology and understanding of main organizational forms and relational dynamics that define the...

Enterprise resource planning (ERP) systems are highly intricate Information Systems (IS). The im-plementation of this type of integrated system is difficult and high in cost. It places immense strain on time and resources. Many ERP implementations have been classified as failures because they...

Partnerships between businesses and nonprofit organisations are an increasinglyprominent element of corporate social responsibility implementation. The paper is basedon two in depth partnership case studies (Earthwatch-Rio Tinto and Prince’s Trust-RoyalBank of Scotland) that move beyond a...