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Strategic Sourcing to Sustain Supplier Competition - Theoretical and Experimental Analyses
Wilken, Florian - 2011
In a bilateral oligopoly where strategic buyers source a good from competing suppliers over time, buyers often have an incentive to sustain competition while suppliers benefit from excluding rival suppliers. We model this situation as a two period asymmetric cost Bertrand duopoly, where in the...
Persistent link: https://www.econbiz.de/10009476203
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Three essays on buyer power theory, dominant HMOs and technology transfer
Gay, Megan - 2010
The following are abstracts of the three chapters of my doctoral dissertation entitled "Three Essays on Buyer Power Theory, Dominant HMOs, and Technology Transfer."The first chapter of my dissertation is an investigation into technological transfer efficacy, with success defined at specific...
Persistent link: https://www.econbiz.de/10009460815
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Consumer Choice of Private Label or National Brand: The case of organic and non-organic milk
Zhuang, Yan; Dimitri, Carolyn; Jaenicke, Edward C. - 2009
We use a two-stage, sample selection model to investigate organic milk purchases using Neilsen’s Homescan data. In the first stage, households decide on a weekly basis to buy mainly organic milk or non-organic milk. Results from this stage show that higher income, better education, having...
Persistent link: https://www.econbiz.de/10009444691
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Do consumers benefit from private label development?
Sckokai, Paolo; Soregaroli, Claudio - 2006
In the European food sector private labels represent a relevant and increasing share of total sales. Thus,national brands need to adapt their marketing strategies to deal with this growing competition. Focusing on pricestrategies, recent theoretical papers conclude that private label development...
Persistent link: https://www.econbiz.de/10009445569
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Three essays on brand equity
Zhu, JianJun - 2009
This three-essay thesis focuses on how value of the brand, i.e. brand equity is created, with each study investigating different parts of the relationships within the brand value chain.My first essay identifies and tests a new set of brand equity drivers such as brand structure and positioning,...
Persistent link: https://www.econbiz.de/10009466096
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Assortment factors and category performance: an empirical investigation of Australian organic retailing
Tan, Lay Peng, Marketing, Australian School of … - 2008
The broad objective of this study is to examine how assortment factors and category performance are related within the context of specialty retailing. This study formulates two clusters of research questions. The first cluster of research questions focuses on product assortment in general, for...
Persistent link: https://www.econbiz.de/10009484254
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Studie zum Innovationsverhalten deutscher Software-Entwicklungsunternehmen
Holl, Friedirch-L.; Menzel, Katharina; Morcinek, Peter; … - 2006
Im Rahmen der Innovationsoffensive der letzten Bundesregierung wurden wir mit der Durchführung der Studie „Innovationsverhalten deutscher Software- Entwicklungs-Unternehmen” beauftragt. Anlass ist die Feststellung, dass die Bundesrepublik eine starke Position auf dem Weltmarkt für...
Persistent link: https://www.econbiz.de/10009465787
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Three essays on auctions and innovation
Giebe, Thomas - 2009
Innovation ist von zentraler Bedeutung für Entwicklung und Wirtschaftswachstum. Innovation findet in einem … oder Effizienz. In drei Aufsätzen untersucht diese Dissertation die Verwendung von Auktionen im Kontext von Innovation … Lizenzen zur Nutzung einer patentierten Innovation an Unternehmen in einem oligopolistischen Markt. Das Kapitel analysiert eine …
Persistent link: https://www.econbiz.de/10009467148
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Technological change
Köllinger, Philipp - 2006
innovation, either to reduce production costs for a given output, to create a new product or service, or to deliver products to …
Persistent link: https://www.econbiz.de/10009467190
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Three essays on competition and innovation
Nepelski, Daniel - 2010
Verständnis dieser Dynamik, analysiert diese Dissertation die Wechselwirkungen zwischen Innovation und Wettbewerb. Die Arbeit … wirtschaftlichen Tätigkeit analysiert. Betrachtet man den Einfluss von Wettbewerb auf Innovation, zeigt eine empirische Analyse, dass … Innovation auf Wettbewerb, sind zwei Ergebnisse wert genannt zu werden. Erstens, obwohl profitabel von der Perspektive einzelner …
Persistent link: https://www.econbiz.de/10009467260