Most retailers and scientists agree that supporting the buying decisions of individual customers or groups of customers with specific product recommendations holds great promise. Target-oriented promotional campaigns are more profitable in comparison to uniform methods of sale promotion such as...

Previous research has shown relationships between variables of the retailing environment, such as design and ambiance, and impulse buying. However, little is known about the influence of social environment on this type of purchase. Therefore, the main purpose of this current study is to examine...

Previous research has shown relationships between variables of the retailing environment, such as design and ambiance, and impulse buying. However, little is known about the influence of social environment on this type of purchase. Therefore, the main purpose of this current study is to examine...

This article aims to understand the influence of the store atmosphere on shopping behavior. Unlike most previous studies, in this article, we addressed the subject of the influence of store atmosphere on consumer behavior in a gestalt-like, integrative manner. After a survey carried out on about...