Companies in a broad range of industries and economies rely heavily on external sources to finance their operations. But, external financing could be expensive and/or difficult to obtain due to imperfections in real capital markets. I focus on cash-constrained manufacturers that rely on external...

This paper explores the nature, role and planning of the alternative brand contact. Based on the outside-in and zero-based planning philosophy of integrated brand contact management, the alternative brand contact is defined as ‘a planned point of contact with the brand that is experienced by...

The paper aims at examining how economic clusters could address the low resilience of the Moldovan industries relying on inward processing. The authors conceptualize the notion of economic resilience under pandemic disruptions. They justify economic clusters contribute to building the resilience...