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Personalized ad Content and Individual User Preference: A boost for Conversion Rates in the UK E-commerce Business
Ologunebi, John; Taiwo, Ebenezer - 2024
E-commerce personalization has emerged as a critical capability for online retailers to drive engagement and conversions by delivering relevant content and experiences tailored to each customer's preferences. This study presents a comprehensive analysis of how a leading UK e-commerce platform...
Persistent link: https://www.econbiz.de/10015213321
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D&C for EU Funded Projects: Towards an Integrated Omnichannel Dissemination and Communication Framework
Koukopoulos, Anastasios; Lounis, Stavros; Farmakis, Timoleon - 2023
In an ever-changing environment, technological progress is at the frontline. Through European-funded projects, research is conducted in various fields, aiming to tackle Europe’s biggest challenges in various sectors. In the course of materializing these new advancements, exploitable outcomes...
Persistent link: https://www.econbiz.de/10015213542
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Bridging the Risk Management Gap: Adopting the Factor Endogenous Behaviour Aggregation (FEBA) Approach Beyond Banking
Sokolov, Yuri I. - 2024
While the banking sector has long been at the forefront of risk management practices, other service industries often lag behind. This disparity is particularly evident in sectors where value-oriented management is crucial for maintaining competitiveness. This article focuses on the development...
Persistent link: https://www.econbiz.de/10015213586
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Cool media approach to enhance domestic tourism in developing countries. (Albania)
Kekezi, Ana - 2018
, boosting exports and investments, and positively impacting other sectors. However, domestic tourism in Albania still needs to … enhance domestic tourism, which has significant potential to impact the tourism sector. The digital world has reshaped global … the topic. It explores the opportunities new media marketing tools offer to enhance National Parks in Albania as tourism …
Persistent link: https://www.econbiz.de/10015213664
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Unveiling the Power of Corporate Citizenship: A Deep Dive into Brand Confidence, Loyalty, Green Innovation, and Sustainable Buying Intentions
Yeboah, Abraham; Asuamah Yeboah, Samuel; Mogre, Diana - 2024
This study examines the impact of Corporate Citizenship (CC) on sustainable purchase intentions, with a focus on the fast fashion industry. The research explores how CC initiatives, brand confidence, loyalty, and green innovation performance (GIP) influence consumer behaviour toward...
Persistent link: https://www.econbiz.de/10015214292
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Practical Methods for Predicting Customer Retention
Cherkashin, Alexander; Sakhadzhi, Vladislav; Guliev, Ruslan - 2024
This study examines methods for analyzing and forecasting the retention of active subscribers in the telecommunications industry using various criteria for subscriber activity. The results demonstrate that the retention dynamics of an active subscriber base can be effectively modeled using a...
Persistent link: https://www.econbiz.de/10015214294
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Практические методы прогнозирования сохранения клиентской базы (перевод на русский язык)
Черкашин, Александр; Сахаджи, … - 2024
This study examines methods for analyzing and forecasting the retention of active subscribers in the telecommunications industry using various criteria for subscriber activity. The results demonstrate that the retention dynamics of an active subscriber base can be effectively modeled using a...
Persistent link: https://www.econbiz.de/10015214347
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A systematic analysis of the preference change in co-branding
Lee, Chia-Lin; Decker, Reinhold - 2008
This paper presents current theoretical and empirical findings on consumers’ preference change in co-branding. We develop a conceptual model to illustrate consumers’ attitudinal changes in co-branding based on the findings of Park et al. (1996) and Simonin and Ruth (1998), among others. We...
Persistent link: https://www.econbiz.de/10015214350
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Practical Methods for Predicting Customer Retention
Cherkashin, Alexander; Sakhadzhi, Vladislav; Guliev, Ruslan - 2024
This study examines methods for analyzing and forecasting the retention of active subscribers in the telecommunications industry using various criteria for subscriber activity. The results demonstrate that the retention dynamics of an active subscriber base can be effectively modeled using a...
Persistent link: https://www.econbiz.de/10015214488
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Практические методы прогнозирования сохранения клиентской базы (перевод на русский язык)
Cherkashin, Aleksandr; Sakhadzhi, Vladislav; Guliev, Ruslan - 2024
This study examines methods for analyzing and forecasting the retention of active subscribers in the telecommunications industry using various criteria for subscriber activity. The results demonstrate that the retention dynamics of an active subscriber base can be effectively modeled using a...
Persistent link: https://www.econbiz.de/10015214513