Purpose: To explore how corporate social responsibility (CSR) can be effectively built into firm strategy. Design/methodology/approach: By drawing upon classics work in the field, this paper first offers conceptual discussion and then systematically develops a means of incorporating CSR into...

Direct tests between corporate social responsibility (CSR) and firm performance (FP) have been argued to be a futile pursuit. Following this line of thinking, the present study sought to test an alternative model in understanding the CSR-FP relationship. Specifically, reputation and customer...

Scholars have paid considerable attention to studying the relationship between corporate social

A prominent feature of the management ? and increasingly marketing ? literature is offering normative prescriptions to corporate strategists for maximizing profits. However, with few exceptions, the ethicality of various profit making strategies has not been analysed or debated. Building upon...

Strategic management of the firm includes the strategic management of information technology in the context of business relationships. Firms do not exist in isolation. Multiple constituents make up a relationship network that constitutes the vital resources needed to fulfil the mission of a...

The primary mission of strategic management research is to explain variations in the performance of firms. As researchers have sought to explain differentials in firm performance, they have looked to the factors that underlie competitive advantage. For many years, industry structure factors were...

The premise behind stakeholder theory is that firms are comprised of interdependent relationships (?primary stakeholders?) and that firms have a responsibility to manage these relationships strategically in order to meet corporate objectives. Failure to retain the participation of a primary...

Corporate citizenship is a strategic imperative, one that can significantly affect firm competitiveness. However, there is little research to demonstrate what actually shapes or drives firms towards a more proactive posture with respect to corporate citizenship. This paper makes a case that...

Today, the Internet story is almost all about the evolution from e-Commerce and e-Business into e-Services. Airline industry has a significant contribution in the development of information technology as well as the economy. There is some success and failure in airline e-Services projects. In...

The quest to understand the determinants of performance has created a bifurcated view. On one side of the debate are the structural characteristics of industries. On the other side of the debate are firm-specific resources. However, in recent years, the nature of competition and the shifting of...