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E-commerce technologies such as a website, email and the use of web browsers enables access to large amounts of information, facilitates communication and provides niche companies with an effective mechanism for competing with larger organisations world-wide. However recent literature has shown...
Persistent link: https://www.econbiz.de/10009438174
The technological environment in which Australian SMEs operate can be best described as dynamic and vital. The rate of technological change provides the SME owner/manager a complex and challenging operational context. Wireless applications are being developed that provide mobile devices with...
Persistent link: https://www.econbiz.de/10009438175
The technological environment in which contemporary small- and medium-sized enterprises (SMEs) operate can only be described as dynamic. The exponential rate of technological change, characterised by perceived increases in the benefits associated with various technologies, shortening product...
Persistent link: https://www.econbiz.de/10009438176
This conceptual paper notes the re-casting of marketing from a focus on products and transactions to a focus on services and relationships – strongly implying that people are prime. In so doing, it notes that the recruitment, training, development, retention, rewarding and management of people...
Persistent link: https://www.econbiz.de/10009459433