Marreiros, Cristina; Ness, Mitchell - 2002
The objectives of this paper are to examine consumers' perceptions of Protected Designation of Origin (PDO) beef on the … behaviour and perceptions on PDO beef, derives the dimensions of perceptions of PDO beef, and establishes segments based upon … groups, are lighter consumers of beef and shop for food mainly in the butchers. Consumers' perceptions on PDO beef emphasises …