Consumer-generated product reviews have proliferated online, driven bythe notion that consumers’ decision to purchase or not purchase aproduct is based on the positive or negative information about thatproduct they obtain from fellow consumers. Using research on informationprocessing as a...

Trust is a judgement of unquestionable utility - as humans we use it every day ofour lives. However, trust has suffered from an imperfect understanding, a plethora ofdefinitions, and informal use in the literature and in everyday life. It is common to say "I trust you, " but what does that mean?...

To paraphrase an old bromide, "you are what you consume." Consumers derive their sense of self through products, brands, performances and a host of other meaning-laden materials that they consume. The marketing literature has long recognized possessions as an extension of the self-concept....

This paper examines the views of travel consumers that search for information online in relation to the specific benefits and concerns identified with user-generated content (UGC). Real contrasts in relation to views about UGC content were identified in the literature. For instance, UGC is...

It is well-known today that not all user-generated tags provide additional information that can be used to further improve web search beyond traditional methods.A number of studies established that popular tags are most useful for web search. Popular tags are common tags provided independently...

This research examines why and how brand owners in China adopt and use mobile media in marketing campaigns to deliver co-creation brand experiences and build consumer relationships. China represents an interesting case to study as it has leapfrogged into the age of consumer society and mobile...

Consumer’s decision-making process has been altered by dissemination of social networking sites (SNSs) provided by Web 2.0 technologies. Communication and interaction among consumers in SNSs allow consumers share their opinions and view others’ opinions in their networks. The emergence of...

Certifiers have a crucial role in facilitating effective communication in the online and the traditional world. As a way of generating statistically meaningful information, certification has been adopted in financial statements evaluation and more recently in various online communities as well....