Erum, Humaira; Rafique, Hamid; Ali, Asghar - 2017
SMEs in Pakistan. The mediating effect of marketing activities on the relationship between e-marketing adoption and export … performance is also investigated.Design/methodology/approach – Data was collected from 169 SMEs from four sectors, namely textile …, SMEs export performance is positively influenced by allocation of e-marketing budget, adoption of e-marketing tools and …