Generation Y is poised to take over as the largest and most lucrative consumer group for marketers, a position that has long been held by the Baby Boomer generation. Generation Y, however, differs greatly from the Baby Boomers in their consumer behavior. This will lead marketers to have to find...

This paper investigates the impact of the population in the 40-64 age band on share prices, using an annual time series data set for the period 1965-2002, and the impact of the superannuation fund on share prices using quarterly time series data for the period 1988 Q1 to 2002 Q4. In accordance...

Special generators need special attention in developing travel demand models since the standard trip generation and distribution model in the conventional four-step approach do not provide reliable estimates of their travel patterns. New modeling approaches such as activity-based and tour-based...

This research develops a framework to estimate the effective sample size of Global Positioning System (GPS) based panel surveys in urban travel behavior studies for a variety of planning purposes. Recent advances in GPS monitoring technologies have made it possible to implement panel surveys...

Transportation and land use research of the past decade has focused in large part on the question of whether manipulating land uses in the direction of “smart growth” alternatives can reduce vehicle miles traveled (VMT) or otherwise improve travel behavior. Yet the notion of...

Over the last few decades there has been a great increase in the number of cars in the United States. Given the importance of vehicle ownership on both transport and land-use planning and its relationship with energy consumption, the environment and health, the growth in the number of vehicles...

This study focuses on the 42 traits of brand personality (Aaker 1997) of nine drink brands spanning across three drink segments - fizzy drink, mineral water and energy drink, and measure the congruity of the brands' personalities (five dimension) to the consumer (drinker) of those brands. Based...

This thesis investigates profiling and differentiating customers through the use of statistical data mining techniques. The business application of our work centres on examining individuals’ seldomly studied yet critical consumption behaviour over an extensive time period within the context of...