Since the emergence of the destination branding literature in 1998, there have been few studies related to performance measurement of destination brand campaigns. There has also been little interest to date in researching the extent to which a destination brand represents the host community's...

For a healthy development of tourism and all activities in the frame of this industry in the region it is necessary to harmonize the incomes and all effects of this branch with the quality of life of the local people and the aspects of environment protection. The guests require a certain level...