Barlow, Alexis; McCann, Margaret; Smith, Anne M.J. - 2010
enterprises (SMEs). Web 2.0 is changing the way that business can be conducted, offering SMEs opportunities for developing … for SMEs using Web 2.0 including them being easy to use, limited skills required and relatively low-cost and there are a … services, and research. Equally, there is an array of operational and managerial challenges that need to be overcome. This …