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Unveiling the Power of Corporate Citizenship: A Deep Dive into Brand Confidence, Loyalty, Green Innovation, and Sustainable Buying Intentions
Yeboah, Abraham; Asuamah Yeboah, Samuel; Mogre, Diana - 2024
This study examines the impact of Corporate Citizenship (CC) on sustainable purchase intentions, with a focus on the fast fashion industry. The research explores how CC initiatives, brand confidence, loyalty, and green innovation performance (GIP) influence consumer behaviour toward...
Persistent link: https://www.econbiz.de/10015214292
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Practical Methods for Predicting Customer Retention
Cherkashin, Alexander; Sakhadzhi, Vladislav; Guliev, Ruslan - 2024
This study examines methods for analyzing and forecasting the retention of active subscribers in the telecommunications industry using various criteria for subscriber activity. The results demonstrate that the retention dynamics of an active subscriber base can be effectively modeled using a...
Persistent link: https://www.econbiz.de/10015214294
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Практические методы прогнозирования сохранения клиентской базы (перевод на русский язык)
Черкашин, Александр; Сахаджи, … - 2024
This study examines methods for analyzing and forecasting the retention of active subscribers in the telecommunications industry using various criteria for subscriber activity. The results demonstrate that the retention dynamics of an active subscriber base can be effectively modeled using a...
Persistent link: https://www.econbiz.de/10015214347
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A systematic analysis of the preference change in co-branding
Lee, Chia-Lin; Decker, Reinhold - 2008
This paper presents current theoretical and empirical findings on consumers’ preference change in co-branding. We develop a conceptual model to illustrate consumers’ attitudinal changes in co-branding based on the findings of Park et al. (1996) and Simonin and Ruth (1998), among others. We...
Persistent link: https://www.econbiz.de/10015214350
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Practical Methods for Predicting Customer Retention
Cherkashin, Alexander; Sakhadzhi, Vladislav; Guliev, Ruslan - 2024
This study examines methods for analyzing and forecasting the retention of active subscribers in the telecommunications industry using various criteria for subscriber activity. The results demonstrate that the retention dynamics of an active subscriber base can be effectively modeled using a...
Persistent link: https://www.econbiz.de/10015214488
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Практические методы прогнозирования сохранения клиентской базы (перевод на русский язык)
Cherkashin, Aleksandr; Sakhadzhi, Vladislav; Guliev, Ruslan - 2024
This study examines methods for analyzing and forecasting the retention of active subscribers in the telecommunications industry using various criteria for subscriber activity. The results demonstrate that the retention dynamics of an active subscriber base can be effectively modeled using a...
Persistent link: https://www.econbiz.de/10015214513
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Economic Utility Obtained from “Sense of Play”: Marketing in Evolution toward “Play-Oriented Economies”
Harashima, Taiji - 2024
Why are most products in retail stores designed, packaged, and decorated attractively? In this paper, I present a model of how consumers obtain utility from a “sense of play” with the designs and decorations of products that are separate from their practical usefulness. Here, “play” has...
Persistent link: https://www.econbiz.de/10015214534
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Price Gouging or Market Forces? Fairness Perceptions of Price Hikes during the Pandemic
Snir, Avichai; Levy, Daniel; Levy, Dudi; Chen, Haipeng - 2024
We report the results of surveys we conducted in the US and Israel in 2020, a time when many prices increased following the spread of the COVID-19 pandemic. To assess respondents’ fairness perceptions of price increases, we focus on goods whose prices have increased during the pandemic,...
Persistent link: https://www.econbiz.de/10015214669
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Digital Consumer Behavior in E-commerce: A Study of Amazon and Temu's Customer Purchase Decision-Making Processes in the UK and the USA.
Ologunebi, John; Taiwo, Ebenezer; All, Kazeem - 2024
This research investigates digital consumer behavior in e-commerce through a comparative case study of Amazon and Temu …, understanding the nuances of consumer behavior within digital environments is critical for businesses aiming to optimize marketing …
Persistent link: https://www.econbiz.de/10015214685
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The role of digital influencers in brand recommendation: examining their impact on engagement, expected value and purchase intention
Jiménez-Castillo, David; Sánchez Fernández, Raquel - 2019
Despite the growing interest in digital influencers as a brand communication tool in recent years, much remains to be … endorsed brands. This study aims to determine how effective digital influencers are in recommending brands via electronic word … perceived influential power of digital influencers not only helps to generate engagement but also increases expected value and …
Persistent link: https://www.econbiz.de/10015214708