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I am a senior Marketing major, and I wanted to incorporate what I have learned the past four years into my honors project. Acting as a consultant to a local non-profit here in Rhode Island, I developed a marketing plan to help The Welcome House target their local affluent community. The mission...
Persistent link: https://www.econbiz.de/10009455914
Historically there has been great focus on the performance of nonprofits versusfor-profit entities. The literature has included research on variances in salaries,operational efficiencies, pricing, market penetration, composition of clientele, etc.However, there is a new category of entity that...
Persistent link: https://www.econbiz.de/10009475622
This dissertation is one of the earliest to systematically apply and empirically test the resource-based view (RBV) in the context of nascent social ventures in a large scale study. Social ventures are entrepreneurial ventures organized as nonprofit, for-profit, or hybrid organizations whose...
Persistent link: https://www.econbiz.de/10009460592
In recent years, the value of business planning for new business ventures and small firms has been the subject of debate amongst entrepreneurship researchers (Brinckmann et al 2010: 24). Drawing on institutional theory, a number of writers suggest that business planning is primarily used to...
Persistent link: https://www.econbiz.de/10009483345
This study delves into the Social Innovation and Entrepreneurship Development Fund (SIE Fund) in China, analyzing its influence on the nation's social entrepreneurship ecosystem. The research examines how public policy initiatives, particularly through the SIE Fund, catalyze innovation within...
Persistent link: https://www.econbiz.de/10014537104