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Full-text of this article is not available in this e-prints service. This article was originally published in Marketing Intelligence & Planning, published by and copyright Emerald.
Persistent link: https://www.econbiz.de/10009455080
Paper presented at the BSE Conference, 2005, September 4-6, 2005, Leeds. Full-text is available at http://www.crrconference.org/downloads/mills.pdf
Persistent link: https://www.econbiz.de/10009455150