development, considering the dynamics of the tourist market. Any tourist destination must adopt sustainable development strategies …

We live in a society where marketing is not just a department, it is devoted as a separate domain within the economic … satisfaction of immediate needs, etc. Marketing can be seen from the perspective of negotiating interpretations, communication … action, etc., and reality can be built on language.In our paper, we will analyze marketing from the perspective of language …

community engagement. It does so particularly through a nonprofit marketing lens, that is, from the perspective of the nonprofit … marketing skills to win such support. At the moment, corporate giving represents only a small measure of the funds feeding the …' own requirements, is also critical to practice and scholarship alike. Thus, while written using a nonprofit marketing lens …

This dissertation examines the development of guerrilla marketing strategies and techniques. At the dawn of the 21st … managing consumers. By studying the practice of guerrilla marketing – the umbrella term here for an assortment of product …

unlabelled. This study analyzes theadvantages of brands from an information economic perspective and emphasizes branding as …

) focusing on their Internet branding strategies, the impact of management actions and how those actions contribute to e … attention should be given to the implementation of branding and brand management strategies that recognise the changes and … working with customers and competitors using Internet technology, the role of marketing is critical; within marketing, brand …

organizationexpanded internationally, and to make recommendations to Sasolfor improving their branding strategies.The method of research … enhancingefficiency and effectiveness of marketing programs, brandloyalty, prices / margins, brand extensions, tradeleverage and … ofinformation, confidence in the purchase decision and usesatisfaction.3. Both product branding and corporate branding are …

Marketing, as a discipline, is becoming increasingly business orientated with afocus on internal profitability, growth … and revenue projection being closely linkedto marketing activities and their impact on market share.Despite the … utilisation of market share as a key measure for performance, verylittle understanding exists on how marketing levers impact …

general branding and marketing, psychology, sociology, and consmer behavior, as well as tourism. Both theorectical and …The present study conceptualizes a destination branding model that reflects the process of tourist decision making. The …