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technology is now able to compensate for the average consumer's lack of experience with the transactional system. The technology … to a self-service paradigm is completely changing the dynamics of the consumer relationship with the capitalist … enterprise, resulting in what is rapidly becoming the default consumer interface of the postmodern era. The recognition that the …
Persistent link: https://www.econbiz.de/10009431123
considered an accepted chapter of marketing theory. However, consumer response to many socially-conscious products never met … assumption is that, given consumer concern for environmental and social issues, there is a positive, significant relationship … between consumer societal knowledge and the purchase of socially-conscious products. However, the few studies which have …
Persistent link: https://www.econbiz.de/10009438165
Organisations are facing increasing pressures in terms of customer service sincecustomers tend to become more demanding as competition within industries increases.In order to succeed in this changing marketplace, organisations should focus on formingand maintaining long-term relationships with...
Persistent link: https://www.econbiz.de/10009455994
Consumer behaviour analysis represents an important field of study in marketing. Particularly strategy development for …, behaviour and psychology of consumers. While materialism has been found to be one of the important elements in consumer … growing prevalence of dysfunctional buying that has raised concern in consumer societies. Present studies and analyses on …
Persistent link: https://www.econbiz.de/10009457597
. Analyses and interpretation of the resulting data provide an effective complement for studying consumer purchasing motives and … definition and discussion of Means-end theory and consumer decision-making. …
Persistent link: https://www.econbiz.de/10009457693
successfully target themature consumer and retain these customers.A qualitative methodology was selected to collect and analyse …, emotional andactualisation components of mature consumer needs. …
Persistent link: https://www.econbiz.de/10009457846
Vacuum-packaged ground beef was compared to a conventionally packaged(polyvinyl chloride) product to determine consumer … flavor and aroma preferences.In addition, flavor characteristics were described and quantified by a trainedpanel. Consumer …
Persistent link: https://www.econbiz.de/10009464005
Persistent link: https://www.econbiz.de/10009464102
The current online apparel retailers are not able to provide enough visual information about garment fit to online apparel shoppers, even though various visual product presentation techniques have been developed. The present study was designed to analyze consumers' visual perception of garment...
Persistent link: https://www.econbiz.de/10009467364
Purpose of the research - to establish evolving trends in the retail, to estimate the development level of the retail networks and to evaluate attitude of the purchasers towards the development of networks. The research consists of two parts: Due to model delivered before the research was...
Persistent link: https://www.econbiz.de/10009478189