The emergence of the Internet brought changes to traditional Word-of-Mouth Communication (WOM). Consumers are able to share and exchange opinions with anyone in the world, while WOM has customarily resulted from face-to-face relationships (Huang & Chen, 2006). Online portals allow individuals to...

While hotels come up with various discount strategies to attract consumers, especially during a recession, both hotels and consumers seem to favor dynamic pricing. Previous studies also indicated that price discounts give consumers not only monetary benefits but also positive emotional...

Intelligent Product Recommendation Agents have been used for some time now by large, well known Internet businesses such as Amazon and Netflix. Unfortunately there is little research assessing the effectiveness of these systems in influencing online consumer behavior. Businesses that sell...

The market share of online purchasing is under two percent of total retailspending, which provides an indication that consumers have been slow to adoptonline purchasing. Previous research has shown that consumers perceive risksassociated with purchasing online and these perceptions are likely to...

ENGLISH ABSTRACT: The retail environment in South Africa is dynamic and complex. The apparel retailing industryfunctions within an emergent economic milieu, and the consumers it targets are exposed to variousfactors that influence their shopping behaviour. Some of these factors are shopping...

The objectives of this study are to contribute to the understanding of consumer behaviour, and to investigate the existence of brand loyalty in the less developed countries. The study attempts to fill the gap in literature on consumer behaviour and consumer characteristics in the less developed...

Purpose: This paper identifies those attributes of created and evolved retail agglomeration formats that have a substantial impact on overall attractiveness from the consumers’ point of view. From an agglomeration management perspective primary areas of concern are identified and suggestions...

Purpose: The purpose of this paper is to propose a model which structures and links different types of efficient consumer response (ECR) measures; it does so by considering the use of both quantitative or ‘hard’ and qualitative or ‘soft’ measures in ECR, emphasizing the importance and...

This paper attempts to contribute to a more thorough understanding of the on-site (in vivo) evaluation of retail agglomerations once shoppers have already made their destination choices. To address this issue, a modification of more conventional concepts of retail attractiveness that considers...

Health Impact Assessment (HIA) has been recommended as a means of estimating how policies, programmes and projects may impact on public health, and on health inequalities. This paper considers the difference between predicting health impacts, and measuring those impacts. It draws upon a case...