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IMPROVING CONTENT MARKETING PROCESSES WITH THE APPROACHES BY ARTIFICIAL INTELLIGENCE

Kose, Utku; Sert, Selcuk - 2017

Content marketing is today’s one of the most remarkable approaches in the context of marketing processes of companies. Value of this kind of marketing has improved in time, thanks to the latest developments regarding to computer and communication technologies. Nowadays, especially social media...

Persistent link: https://www.econbiz.de/10011617963

Prediction Markets versus Alternative Methods. Empirical Tests of Accuracy and Acceptability

Graefe, Andreas - 2009

Persistent link: https://www.econbiz.de/10009434635

A conceptual decision-making framework for the delivery of innovative change in organisations

Weippert, Achim - 2010

late 2007 to mid 2009. A Delphi study was embarked on in June 2008, inviting fifteen building and construction industry … members to form a panel and take part in a Delphi study. The selection criterion required panel members to have senior … public industry organisations and tertiary / research and development (R&D) universities. The Delphi study developed …

Persistent link: https://www.econbiz.de/10009438180

Integrated project delivery: a normative model for value creation in complex military medical projects

Brennan, Michael D. - 2011

utilizes a Delphi survey method to (1) select and assess the relative importance of critical success factors for value … different stakeholder perceptions and provide maximum benefit of all. The research and Delphi panel of experts is centered on …

Persistent link: https://www.econbiz.de/10009477699