According to common sense and economic theory, farmers, along with all other vendors, are in continual search for any increment available to augment profit margins and sustain competitiveness. As a result, novel sales techniques have arisen, one of which is online marketing. The focus of this...

The wide and growing popularity of online auctions creates enormous amounts of publicly available bid data providing an important topic for research. These data pose unique statistical challenges because of their special structures. This research focuses on methods for representing, visualizing,...

University of Minnesota Ph.D. dissertation. June 2009. Major: Business Administration. Advisors: Alok Gupta, Gediminas Adomavicius. 1 computer fie (PDF); ix, 134 pages, appendices 1-4. Ill. (some col.)

Increasingly used in online auctions, buyout prices allow bidders to instantly purchase the item listed. We distinguish two types: a temporary buyout option disappears if a bid above the reserve price is made; a permanent one remains throughout the auction or until it is exercised. In a model...

Marketing communications utilizing a non-profit cause (i.e., the sponsorship of a nonprofit cause) have emerged as a mainstream practice as practitioners respond to rising consumer expectations of corporate social responsibility (CSRI. The increasing popularity of cause-related marketing...

To date, the Australian macadamia industry has not been able to obtain reliable sensory measurements (hedonic and diagnostic) that could be linked to processing and other quality criteria. This study measured consumer preferences for Australian macadamia nuts using consumer preference testing...