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Scarce marketing instruments like selling time, advertising budget or retail space are optimized by following the rule … estimation accuracy on the solution of marketing allocation problems conditional on the number of observations. Is there a …
Persistent link: https://www.econbiz.de/10009450182
food retail trade in the former East German states. The question of interest here is, in how far past experiences have …
Persistent link: https://www.econbiz.de/10009467098
Retailer shelf-space management with promotion effects, promotional investment effects are integrated with retail store … assortment decisions and shelf space allocation. An optimization model for the category shelf-space allocation incorporating … promotion effects is presented. Based on the proposed model, a category shelf space allocation framework with trade allowances …
Persistent link: https://www.econbiz.de/10009476016
Retail is a major employing industry across all nations. In the case of Australia, the retail industry employs almost … fifteen per cent of the workforce (ABS 6291.0.55.001). Retail is an industry that has been slow to attract research attention …. Within the last decade though, a growing body of literature that examines the nature of labour usage within the retail …
Persistent link: https://www.econbiz.de/10009437539
Purpose: The aim of the paper is to explore some issues regarding the career development of men and women retail … with 286 male and female UK retail managers.Findings: Managers generally reported satisfaction with their current jobs and … current understanding of the career issues experienced by UK retail managers in the 21st Century. …
Persistent link: https://www.econbiz.de/10009465876
women to men diminishes. This article examines the perceived facilitators and problems of senior retail managers’ career ….Design/methodology/approachThe main research instrument was a quantitative questionnaire with 124 UK senior retail managers.FindingsThe findings revealed … that apparently more similarities than differences were reported by the men and women senior retail managers. These …
Persistent link: https://www.econbiz.de/10009465877
the key works on retail logistics, including the research undertaken by the authors over the last 20 years ….Originality/Value: This paper provides one of the few contributions to appraise the research undertaken on retail logistics in the UK over the …
Persistent link: https://www.econbiz.de/10009465994
The thesis is a collection of three essays on retail competition that are relevant to both the theory and practice of … and HILO (Promotion) format retail stores. Policy experiments are conducted to study the strategic implications of 1 …) retail assortment reduction and 2) customized (household specific) coupons. The empirical analysis is conducted using a …
Persistent link: https://www.econbiz.de/10009466190
to retail performance; a producer should only offer a rebate when a retailer delivers a specific service in return (e … study gave an average 14.5 of price reductions to their retail customers. The more dependent a producer is on their …
Persistent link: https://www.econbiz.de/10009467512