Purpose - This paper presents findings from an SME case study situated in the computer games industry, the youngest and fastest growing of the new digital industries. The study examines changing people management practices as the case company undergoes industry-typical strategic change to embark...

Online gaming has become prevalent with the rise of the internet availability, where the gaming industry is experiencing a shift in business model in the last decade. The new model of microtransaction is to make players pay for extra content and advantages to compete against other players. In...

Die Bachelorarbeit beschäftigt sich mit der Integration von Werbung in Computer- und Videospielen. Am Beispiel von der Modefirma Ben Sherman wird die Vielfältigkeit und die Komplexität von Spiele-Werbung näher erläutert.Ziel der Arbeit ist es die unterschiedlichen Formen von In-Game Werbung...

Ziel dieser Bachelorarbeit ist es, die Rolle des E-Game-Advertisings als Ersatz für klassische Werbeformen und als Ergänzung im Marke-ting-Mix zu untersuchen. Dazu wird die Werbeform erläutert und auf ihren praktischen und theoretischen Einsatz geprüft. Es wird da-bei auf das Medium E-Game...

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A plethora of literature exists on irrigation development. However, only a few studies analyse the distributional issues associated with irrigation induced technological changes (IITC) in the context of commodity markets. Furthermore, these studies deal with only the theoretical arguments and to...

This paper empirically shows that innovation in Information Technology (IT) has become increasingly dependent on and intertwined with innovation in software. This change in the nature of IT innovation has had differential effects on the performance of the United States and Japan, two of the...

The objective of this paper is to analyze sources of labor productivity growth in the Kansas farm sector over the period 1993-2006 for a sample of 668 farms. The nonparametric production frontier method is used to decompose labor productivity growth into three components: (1) technological...

Sound energy and environmental policies require reliable forecasts of production and pollution, as well as supply response to policy actions. In this study, we describe a model for forecasting long-term production and pollution in the offshore oil and gas industry in the Gulf of Mexico under...