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The Region of South Bohemia is perceived as a traditional destination in the tourism market of the Czech Republic. One … of the essential principals for success and competitiveness of a destination in the tourism market is the cooperation of …, private and non-profit sectors ensure sustainable competitiveness of the destination of South Bohemia in the tourism market …
Persistent link: https://www.econbiz.de/10011315731
development directions of tourism in Romania, pointing to Romania’s major advantages as a tourist destination and drawing …Tourism in Romania has witnessed in recent years a sinuous evolution marked to a great extent by a multitude of private … tourism is somewhat chaotic and unplanned, devoid of any inclusive, holistic vision concerning the correlation between …
Persistent link: https://www.econbiz.de/10011437086
rasantes Wachstum erfahren und dazu geführt, dass im Bereich des internetbasierten Tourismus eine besonders ausgeprägte … Virtual Reality (VR) im Tourismus die Ausnahme und wird damit nicht gezielt genutzt, um Informationen dreidimensional und … transformieren und die nachfragerseitige Bedeutung der Vertrauenseigenschaften mindern kann. Somit kann in der im Tourismus …
Persistent link: https://www.econbiz.de/10009467439
pattern of tourism demand. Despite the cultural and economic importance of tourism and its overwhelming dependence on climatic … factors, relatively few studies have tackled the impact of climate change on tourism. In particular there are few quantitative … studies on the effect that climate change will have on tourism. The aim of this thesis is to fill the research gap and so …
Persistent link: https://www.econbiz.de/10009449713
Purpose: Although the branding literature emerged during the 1940s, research relating to tourism destination branding …-branding literature by being one of the first to test the efficacy of a model of consumer-based brand equity for a tourism destination … of the effectiveness of destination branding over time. The purpose of the research was to test the effectiveness of a …
Persistent link: https://www.econbiz.de/10009483521
equity (CBBE) for a destination, from the perspective of residents as active participants of local tourism. It is proposed …Since the emergence of the destination branding literature in 1998, there have been few studies related to performance … measurement of destination brand campaigns. There has also been little interest to date in researching the extent to which a …
Persistent link: https://www.econbiz.de/10009483559
’s tourism enterprise district, Grand Canyon West. Coordinate the development of the Tribal Utility structure with the …
Persistent link: https://www.econbiz.de/10009437263
Retailing is rapidly becoming a global industry and many retailers are expanding to foreign markets. However, several retailers successful in their home countries have failed in emerging markets such as Chile. Little is known why these retailers succeed in some venues and not others. A case...
Persistent link: https://www.econbiz.de/10009437940
Although the branding literature commenced during the 1940s, the first publications related to destination branding did … not emerge until half a century later. A review of 74 destination branding publications by 102 authors from the first 10 … years of destination branding literature (1998-2007) found at least nine potential research gaps warranting attention by …
Persistent link: https://www.econbiz.de/10009437943
Services marketing literature treats the distribution of services as distributing service delivery, as opposed to service sales. Yet, many services are not delivered at the time of the sale, and the firm is selling a promise that the service will be delivered at some future time. This paper...
Persistent link: https://www.econbiz.de/10009440892