This research, based on four in-depth case studies, probes an overlooked unit of analysis in innovation management literature, namely management action and cognition, and offers a new qualitative contribution into resource allocation approaches that support radical innovation. The interpretivist...

A critical element of a corporate entrepreneur’s opportunity evaluation process will involve the attempt to understand customer requirements in order to calculate commercial demand. Traditional opportunity evaluation processes are less effective in the face of potentially disruptive...

This paper presents the findings of part of a 30 month investigation, conducted to better understand the persistent failure of management practitioners to fund potentially disruptive innovations. A Mode 2 case study strategy was employed. The iterative transfer of knowledge, between four...

This thesis presents a design investigation into how traditional technology-orientated markets can use design led innovation (DLI) strategies in order to achieve better market penetration of disruptive products. In a review of the Australian livestock industry, considering historical information...

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This paper explores the nature, role and planning of the alternative brand contact. Based on the outside-in and zero-based planning philosophy of integrated brand contact management, the alternative brand contact is defined as ‘a planned point of contact with the brand that is experienced by...

The paper aims at examining how economic clusters could address the low resilience of the Moldovan industries relying on inward processing. The authors conceptualize the notion of economic resilience under pandemic disruptions. They justify economic clusters contribute to building the resilience...

This dissertation studies models for locating facilities in time varying demandenvironments. We describe the characteristics of the time varying demand that motivatethe analysis of our location models in terms of total demand and the changein value and location of the demand of each customer....