Contrary to the plethora of critical articles recently appearing in both the popular and business press, this carefully controlled investigation of 49 stadium- and arena-naming-rights agreement announcements provides striking evidence that such sponsorships can significantly enhance the stock...

Many-events-based and many-agent eventological models of supply and demand are offered. In thesemodels new concepts of equilibrium intervals of prices and subsets of goods are introduced for the firsttime. These models follow from the eventological H-theorem (eventological generalization of...

ENGLISH ABSTRACT: The objective of this specific research report is to analyse the internet marketing function within the South African tourism industry. Furthermore, the hotel industry is analysed to establish how the introduction of the internet changed the playing field in terms of...

The goal of this thesis is to identify the main political and economic implications of Dubai’s debt crisis and subsequent bailout by her wealthier and more powerful sister emirate Abu Dhabi. This paper examines the implications of the bailout of Dubai on two levels: Dubai’s relationship with...

Thomas Cook is one of the largest tourism industry in Europe and UK. It aims to achieve the top-loved tourism industry, personalised holiday experiences, delivering inspiring for all its customers. It offers multiple services related to tourism, like airlines, hotels, cruises, foreign exchange,...

Thomas Cook is one of the largest tourism industry in Europe and UK. It aims to achieve the top-loved tourism industry, personalised holiday experiences, delivering inspiring for all its customers. It offers multiple services related to tourism, like airlines, hotels, cruises, foreign exchange,...

The concept of measurement quality assurance (MQA) as embodied in National Institute of Standards and Technology (NIST) programs is not generally used within European programs for testing or accreditation. Although the essential elements of quality control and quality assurance are in the...