advertising on consumer brand choice and search behavior. Under imperfect information, advertising can affect consumer behavior by … providing economically relevant information in a convenient way. I find that advertising has an increasing effect on consumers …

regression analysis to evaluate whether local television advertising expenditure impacts the Google search queries from IP … addresses in the same area. The impact of television advertising is found to be both positive and significant in the short …A 2010 study conducted by Nielson on behalf of Yahoo reveals that three out of every four Americans use television and …

This thesis consists of two parts, which are connected by an introduction on auction and oligopoly markets and a short …

that continuation may disappear in some subgames of the market entry game in an oligopoly as a result of which no closed …This thesis develops an equilibrium framework for strategic exercise of geographical market entry option. The … theoretical model analyses the impact of asymmetries of the competing firms such as follower entry barrier and asymmetric …

market in the world. The crucial question of this analysis is: Which market entry strategies exist for this type of company … small and medium-sized companies are being taken into account. The transaction cost theory serves as the theoretical … reference framework for the in-depth analysis of market entry strategies in Japan. The analysis shows that German small and …

Oligopoly market is characterized by the production of homogenous commodities with very similar attributes. The market … to derive cost functions for production of this commodity at every oligopoly firm and a uniform price function for all …

electricity exchanges. In this thesis, a new model based on game theory approaches is developed for the European electricity …