This paper assesses International Joint Venture (IJV) marketing performance in the Republic of Thailand, as opposed to general business performance. Furthermore, the paper develops an objective measure to assess IJV marketing performance and compares two different types of measures for measuring...

The Linder hypothesis states that countries of similar income per capita should trade more intensely with one another. This hypothesis has attracted substantial research over decades, but the empirical evidence has failed to provide consistent support for it. This paper shows that the reason for...

This dissertation involves three essays, studying firms' decision-making on marketing mix variables. Specifically, the first essay (Chapter 2) studies the effects of distribution channels on firms' advertising content decision. In many markets, consumers may not have full information of product...

3G is the third generation mobile network which provides customer video call and better data speed than EDGE (second generation internet service). It was first launched in Japan in 2001. In Bangladesh, Teletalk- the government owned mobile operator- was the first operator to launch 3G as pilot...

This study aims to test the research model of Brand Image and Product Quality on Customer Loyalty through Customer Satisfaction. The population of this study is the customers who have Xiaomi smartphone product in Pangkalpinang City, Indonesia. The quota sampling method of 120 respondents is...

This study aims to test the research model of Brand Image and Product Quality on Customer Loyalty through Customer Satisfaction. The population of this study is the customers who have Xiaomi smartphone product in Pangkalpinang City, Indonesia. The quota sampling method of 120 respondents is...

The Fruit and Vegetables (FV) sector has a relevant and increasing economic value in the EU, accountingfor about 20% of the total value of agricultural production; the Countries with higher significance are Greece, Spainand Italy (from 25% to 35%). Nevertheless the producers are negatively...

One bank that is committed in managing Islamic banking services is Bank Syariah Mandiri.Bank Syariah Mandiri, a bank run business based on Islamic Sharia principles. This principle is poured into a pillar muamalah based on the value of fairness, trust, partnership, transparency, and mutual...

The past few years have witnessed the increasing ubiquity ofuser-generated content on seller reputation and product condition inInternet based used-good markets. Recent theoretical models of tradingand sorting in used-good markets provide testable predictions to use toexamine the presence of...