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Identitätsbasiertes strategisches Markencontrolling

Staudacher, Jörg - 2008

Die vorliegende Arbeit ist aufgrund der Beobachtung von wiederkehrenden Phänomenen in der Markenführungspraxis entstanden. Es konnte beobachtet werden, dass trotz einer vorhandenen strategischen Markenführung, eines Markenperformance Measurement und weiteren Instrumenten umfassende...

Persistent link: https://www.econbiz.de/10009468262

Sistem Pendukung Keputusan Seleksi Penerimaan Beasiswa Dengan Metode AHP Dan Topsis (Studi Kasus: FMIPA USU)

Manurung, Pangeran - 2011

System(DSS). The method used on this DSS is Analitical Hierarcy Process(AHP) and Technique Order Preference by Similarity To … determined using AHP method, then find the solution using TOPSIS method. This method was chosen because it is able to select the …

Persistent link: https://www.econbiz.de/10009464233

Adoption of Multi Criteria Decision Support Systems

Obwegeser, Nikolaus - 2011

Multi-criteria decision-making (MCDM) represents one of the core research streams in the field of operations research (OR). Altough numerous sound MCDM methods for various kind of applications exist, the application of such methods in the practical field is found rarely. The reason for this gap...

Persistent link: https://www.econbiz.de/10009480911

Application of fuzzy multicriteria decision making on the factors of corporate culture

Pech, Martin - 2012

The paper deals with application of fuzzy AHP method in multicriteria decision making. The decision on the final goal … is made considering the weights of criteria and alternatives. Application of fuzzy AHP was demonstrated on selecting … experiences and priorities. In order to overcome this problem, some researchers and authors made the Saaty’s AHP modified and …

Persistent link: https://www.econbiz.de/10011316095

A COMPARATIVE ASSESSMENT OF CORPORATE GOVERNANCE RATINGS WITH MULTIPLE-CRITERIA DECISION ANALYSIS: A CASE OF BIST XKURY

KULA, Veysel; BAYKUT, Ender - 2017

(AHP), Vise Kriterijumska Optimizacija I Kompromisno Resenje (VIKOR), and Grey Relational Analysis (GRA). The study … rankings produced by TOPSIS and AHP methods are rather similar to the ranking based on the raw, unprocessed ratings. The …

Persistent link: https://www.econbiz.de/10011617959

Prioritizing and Estimating Hydropower Project Construction Risks: A Case Study of Nyadi Hydropower Project

Panthi, Kamalesh - 2007

Investment decisions have to be made when there is little information about the scope of the project. New projects have to depend on historical evidences and experiences gained from previous projects of similar nature. However, such projects lack historical data and even if such data are...

Persistent link: https://www.econbiz.de/10009429660