Consumers have different preferences regarding Cloud services. Providers of Cloud services can be limited in their resource capacities or flexibility, and they are exposed to the challenge of how to sell their services efficiently. In this thesis both views are examined. A survey was conducted...

This paper takes an interdisciplinary approach towards revenue management, incorporating economics and marketing concepts and proposing that firms employ a dynamic service differentiation so that consumer needs are met more closely. To locate market segments, the paper proposes that firms employ...

In today’s volatile markets, with consumer buying behavior evolving rapidly, rudimentary revenue management practices are no longer sufficient. Given the complexity of demand patterns in today’s markets, optimal demand management is achieved only with a totally holistic approach. This means...

In revenue management practice, the issue of perceived fairness is a serious concern, because revenue management applies different prices for basically the same service. The purpose of this study is to examine the effect of hotel revenue management pricing on customers’ perceptions of...

Revenue Management (RM) is an important tool for matching supply and demand by segmenting customers into different segments based on their willingness-to-pay and allocating scarce capacity to the different segments in a way that maximizes firm revenues. The benefits of RM are well accepted in...

This study investigates the revenue performance of choice-based revenue management (RM) systems in various business environments. Previous research conducted using simulated data suggests that incremental revenue gains of up to 15% are to be expected when choice-based RM techniques are employed....

This dissertation analyzes the economic incentives involved in three distinct supply chain and revenue management decision environments. The first study examines the adoption of the percent deviation contract in a supply chain to induce the buyer to share some of the demand risk in an...

For many products such as cars, electronic appliances and furniture, the price that a customer pays is negotiated from the posted price. In such transactions, negotiation plays an important role in determining whether a customer purchases, and if so, at what price. A retailer may adopt...

Dynamic pricing problems have received considerable attention in the operations management literature in the last two decades. Most of the work has focused on structural results and managerial insights using stylized models without considering business rules and issues commonly encountered in...