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In-Game-Advertising : Implementierung und konzeptionelle Umsetzung von In-Game-Werbung
Nawka, Alexander - 2009
Gegensatz dazu im In-Game Advertising durch eine starke emotionale Bindung zur Werbung erzeugt. Die In-Game Werbung soll für den …Die Bachelorarbeit beschäftigt sich mit der Integration von Werbung in Computer- und Videospielen. Am Beispiel von der … Modefirma Ben Sherman wird die Vielfältigkeit und die Komplexität von Spiele-Werbung näher erläutert.Ziel der Arbeit ist es die …
Persistent link: https://www.econbiz.de/10009434199
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E-Game-Advertising als Ersatz für klassische Werbeformen und Ergänzung im Marketing-Mix
Irmer, Sebastian - 2009
Wirkung von E-Game-Advertising herausgestellt. …
Persistent link: https://www.econbiz.de/10009434213
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Essays on innovation and communication
Kay Peters - 2008
The dissertation has been written within the post graduate program of the German Research Foundation (DFG) on “Business Aspects of Loosely Coupled Systems and Electronic Business”. This program focuses on research related to the diffusion of innovations in the digital age. Accordingly, the...
Persistent link: https://www.econbiz.de/10009428989
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Consumer Preference on Paid Game Microtransaction
Adji, Mahesa Nararya; Chua, David; Kainama, Nathaniel; … - 2019
Online gaming has become prevalent with the rise of the internet availability, where the gaming industry is experiencing a shift in business model in the last decade. The new model of microtransaction is to make players pay for extra content and advantages to compete against other players. In...
Persistent link: https://www.econbiz.de/10012104687
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Alternative Finanzierung von Content durch ecommunities und deren Benutzerdaten am Beispiel von dem Unternehmen GAMECAST
Döring, Arno - 2009
nicht vorhanden
Persistent link: https://www.econbiz.de/10009434242
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Symbolic visuals in advertising: The role of relevance.
Holmes, Gary R. - 2008
(TOR). TOR can help researchers and marketing managers by explaining how consumers may interpret visuals in advertising …. TOR explains why some visuals thought to be unconnected with the product become relevant in advertising. This study makes … is used to provide greater explanatory power of consumers' interpretation and response to advertising visuals than what …
Persistent link: https://www.econbiz.de/10009475018
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Stereotypes in Retail Print Advertising: The Effects of Gender and Physical Appearance on Consumer Perceptions
Allen, Charlotte - 2001
The retail sector spends millions of dollars each year advertising to consumers. This is a considerable investment for …
Persistent link: https://www.econbiz.de/10009475041
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Adware, Shareware, and Consumer Privacy
Gantman, Nataly; Spiegel, Yossi - Tel Aviv University; Tel Aviv University - 2004
Programmers can distribute new software to online users either for a feeas shareware or bundle it with advertising …
Persistent link: https://www.econbiz.de/10009435075
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Hybrid Advertising Auctions
Wilbur, Kenneth C.; Zhu, Yi - University of Southern California; University of … - 2008
present the firstanalysis of this hybrid advertising auction setting. The conventionalwisdom is that brand advertisers (e … bidding forclicks and bidding for impressions. The analysis implies that sellersof online advertising (a) may sometimes prefer …
Persistent link: https://www.econbiz.de/10009435135
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21st Century jobs initiative - building the foundations for a 21st Century economy. Final main report
2009
The 21st Century Jobs Initiative has been launched in the context of new realities in Washington, D.C., rapid restructuring of the US economy and accelerating changes in the makeup of the East Tennessee economy driven by these and other external economic forces. Continuing downward pressure on...
Persistent link: https://www.econbiz.de/10009436620