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rasantes Wachstum erfahren und dazu geführt, dass im Bereich des internetbasierten Tourismus eine besonders ausgeprägte … Virtual Reality (VR) im Tourismus die Ausnahme und wird damit nicht gezielt genutzt, um Informationen dreidimensional und … transformieren und die nachfragerseitige Bedeutung der Vertrauenseigenschaften mindern kann. Somit kann in der im Tourismus …
Persistent link: https://www.econbiz.de/10009467439
Nachfrage von und nach allen Ländern der Welt modelliert wird. In Kapitel 7 wird das Hamburg Tourismus Modell (HTM), ein … pattern of tourism demand. Despite the cultural and economic importance of tourism and its overwhelming dependence on climatic … factors, relatively few studies have tackled the impact of climate change on tourism. In particular there are few quantitative …
Persistent link: https://www.econbiz.de/10009449713
Purpose: Although the branding literature emerged during the 1940s, research relating to tourism destination branding … tourists in Chile, which reflects the lower priority the South American market has been given by the national tourism office …-branding literature by being one of the first to test the efficacy of a model of consumer-based brand equity for a tourism destination …
Persistent link: https://www.econbiz.de/10009483521
equity (CBBE) for a destination, from the perspective of residents as active participants of local tourism. It is proposed …
Persistent link: https://www.econbiz.de/10009483559
’s tourism enterprise district, Grand Canyon West. Coordinate the development of the Tribal Utility structure with the …
Persistent link: https://www.econbiz.de/10009437263
Retailing is rapidly becoming a global industry and many retailers are expanding to foreign markets. However, several retailers successful in their home countries have failed in emerging markets such as Chile. Little is known why these retailers succeed in some venues and not others. A case...
Persistent link: https://www.econbiz.de/10009437940
Although the branding literature commenced during the 1940s, the first publications related to destination branding did not emerge until half a century later. A review of 74 destination branding publications by 102 authors from the first 10 years of destination branding literature (1998-2007)...
Persistent link: https://www.econbiz.de/10009437943
Services marketing literature treats the distribution of services as distributing service delivery, as opposed to service sales. Yet, many services are not delivered at the time of the sale, and the firm is selling a promise that the service will be delivered at some future time. This paper...
Persistent link: https://www.econbiz.de/10009440892
for the tourism industry of the SouthernAfrican Development Community (SADC).First the state of tourism within the SADC … region was described, including the establishmentof RETOSA and the tourism performance of the region. On the basis of this … personality, brandpositioning, stakeholder consultation process and tourism marketing research. …
Persistent link: https://www.econbiz.de/10009442073
ENGLISH ABSTRACT: The South African tourism industry has undergone transformation with numerous“windows of opportunity …” having been opened for tourism entrepreneurs. The SouthAfrican small, micro and medium tourism enterprises (SMMTE) sector … maintaintheir competitive advantage in the tourism industry.Motivation/problem statement: Small business planning behaviour is …
Persistent link: https://www.econbiz.de/10009442188