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Entwicklung eines Anforderungsprofils mit Schlüsselqualifikationen für den „Beruf kommunaler Pressereferent“
Guttroff, Natalie; Kese, Volkmar; Jourdan, Rudolf - 2008
- Darstellung derjenigen Kenntnisse, Fertigkeiten und Fähigkeiten über die ein kommunaler Pressereferent verfügen sollte.- Wege, die die praktische Umsetzung des Anforderungsprofils ermöglichen könnten.
Persistent link: https://www.econbiz.de/10009460959
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Best value, partnerships and relationship marketing in local government
Rees, Patricia L.; Gardner, Hanne - 2003
peer-review in the International Journal of Nonprofit and Voluntary Sector Marketing, published by and copyright John Wiley …This paper contends that relationship marketing can enhance the nature of partnerships in local government. It … development of relationship marketing and its definitions are acknowledged along with a selection of related issues. Two …
Persistent link: https://www.econbiz.de/10009455012
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Taking Behavioralism Seriously: Some Evidence of Market Manipulation
Kysar, Douglas A.; Hanson, Jon - 1999
surveys extensive qualitative and quantitative marketing research and consumer behavioral studies, reviews common practices in … sophisticated marketing and public relations efforts, cigarette manufacturers have heightened consumer demand and lowered consumer …
Persistent link: https://www.econbiz.de/10009432022
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Autodetermination in Microeconomics
Müller, Olaf L. - 2005
My philosophical case study concerns textbook presentations of the theory of demand. Does this theory contain anything more than just a collection of tautologies? In order to determine its empirical content, it must be viewed holistically. But then, the theory implies false factual claims. We...
Persistent link: https://www.econbiz.de/10009467037
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Mikro-Zertifikate
Müller, Olaf L. - 2009
Wie müsste eine faire Lösung des Klimaproblems aussehen? Wie sollten wir Pflichten und finanzielle Lasten der nötigen CO2-Reduktionen verteilen, wenn es dabei gerecht zugehen soll und keiner übervorteilt werden darf? In meiner Antwort auf diese ethischen Fragen stütze ich mich auf einen...
Persistent link: https://www.econbiz.de/10009467052
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Casino customers in Asian versus Western gaming jurisdictions: Implications for Western casino operators
Kale, Sudhir H.; Spence, Mark T. - 2009
follow an ethnocentric approach when planning marketing activities and customer service initiatives for Asian customers. To … Asian markets, there is an urgent need to empirically assess patron behavior and the attendant casino marketing adaptations … marketing strategies adapted to each casino's market structure and macro-environment. Regardless of context, this systematic …
Persistent link: https://www.econbiz.de/10009441736
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Spill-over effects in multi-sponsored events: Theoretical insights and empirical evidence
Pentecost, Robin D; Spence, Mark T - 2009
Schema congruency theory suggests that consumers’ judgments of a sponsoring firm’s brand, such as attitudes toward the brand, are influenced by the degree of similarity or fit between the event and the brand. In short, the better the perceived fit, the more likely that the positive...
Persistent link: https://www.econbiz.de/10009441744
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Designing and delivering compelling experiences: Insights from the 2008 Democratic National Convention
Kale, Sudhir H.; Pentecost, Robin D.; Zlatevska, Natalina - 2010
Purpose – Joseph Pine and Jim Gilmore coined the term “experience economy” to describe a paradigm shift in consumption. To survive in this new economy, businesses must provide customers with memorable consumption experiences. The purpose of this paper is to suggest eight ingredients that...
Persistent link: https://www.econbiz.de/10009441802
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EMERGING FORMS OF COMPETITIVE ADVANTAGE: IMPLICATIONS FOR AGRICULTURAL PRODUCERS
Barone, Michael J.; Decarlo, Thomas E. - 2003
Traditional recommendations for building sustainable competitive advantages revolve around differentiating a product from the competition along attributes that are important and relevant to customers. However, strategic approaches based on such notions do not represent viable options for...
Persistent link: https://www.econbiz.de/10009443041
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Preispolitik für ökologische Lebensmittel: Eine neo-institutionalistische Analyse
Spiller, Achim - 2001
primarily this is due to inefficient structures in processing and marketing. Furthermore, the pressures of competition in the …
Persistent link: https://www.econbiz.de/10009443733