Despite the increasing interest in corporate social responsibility (CSR) marketing practices, the role of CSR has little been explored in the area of hospitality marketing. The main purpose of the study was to propose and assess a theoretical model on the effects of hotels’ CSR and corporate...

The purpose of this study is to propose a newly refined model of relationship selling in the general context between meeting planners and suppliers in Meeting, Incentive, Convention, and Exhibition (MICE) industry .The refined model was tested by using an online survey of a sample of...

The purposes for this study are: 1) To examine the influence of the management style of restaurant affiliation (chain and independent restaurants) on the relationships between organization citizenship behavior and three factors: a. part-time employee’s perceived supervisor support, b....

Part-time employees’ work behaviors are the most pressing issue in the hospitality industry. The purpose of this study is to explore the structural relationship among perceived work support, organizational commitment, job satisfaction, and organizational citizenship behavior in regard to...

This study conducts a gap analysis on Generation Y (Gen Y) customer expectation and perception towards lifestyle hotels. In the result, 11 gaps between Gen Y customer expectation and perceptions on lifestyle hotels are identified. An Importance-Performance (I-P) map further demonstrates how...