Corporate sponsorship is becoming more widespread as a fund raising effort by private, non-profit gardens and museums. , n this study, the researcher used five Impact Areas to measure how corporate sponsorship influenced the four case study sites. They were policies, finances, programs,...

E-retailers or e-businesses generally represent a special case of corporate branding. As with most aspects of e-commerce, very little is known about the sources or drivers of successful ebrands. Why are some e-brands better than other e-brands? At the same time, e-brands are a particularly...

In recent years, college and universities have relied increasingly upon the charitable contributions of its previous graduates; as the costs of tuition rise substantially, development offices are facing the challenge of creating annual fund campaigns that are minimally expensive while providing...

This study examines the influence of institutional selectivity on alumni giving among public research universities, using a conceptual framework based on the economics of nonprofit organizations. This study introduces a dynamic panel modeling technique, which addresses many limitations that more...