Many firms introduce electronic channels in addition to their traditional sales channels and observe increasing buyer adoption rates immediately after the introduction but subsequent declines. Firms must understand the factors that drive channel adoption decisions and how these factors change...

My dissertation examines the effect of several changes occurring in the retail environment. In the first essay, I study competition among retail formats. I examine the phenomenon retailers call channel blurring: consumers moving their purchases from channels traditionally associated with that...

In this paper we use Nielsen scanner panel data on four categories of consumer goods to examine how TV advertising and other marketing activities affect the demand curve facing a brand. Advertising can affect consumer demand in many different ways. Becker and Murphy (Quarterly Journal of...