Baigiamajame magistro darbe nagrinėjamos interjero dizaino paslaugų verslo problemos, tendencijos Lietuvoje ir užsienyje, analizuojamos marketingo sritys, taikytinos interjero dizaino versle, marketingo strategijų rengimo modeliai, vartotojų elgsenos modeliai. Pateikta paslaugų,...

A survey questionnaire was administered to sixty respondents within the Pioneer Valley to ascertain why consumers choose to purchase eco-labeled coffees, what their understanding of the various eco-labeling certifications and claims are, and whether eco-labeling directly influences their...

Full-text of this article is not available in this e-prints service. This article was originally published in Marketing Intelligence and Planning, published by and copyright Emerald.

There has been an increase in environmental concern by travelers in the United States (U. S.). As a result, hospitality companies are taking note and have begun to incorporate environmentally friendly or green practices into their operations. What remains relatively unclear, though, is if the...

Research indicates that the environment has had a definite impact on consumer behaviour whereby suggesting to target consumers according to their environmental beliefs. This study investigated the consumers' green purchase behaviour using price and quality attributes as contributors to the...

Green marketing is not achieving its potential for improving the quality of life of consumers, while improving the natural ecosystem. The failure is the result of the inability of consumers, firms and governments to adopt systems thinking, in which macro-marketing perspectives are integrated...

In recent years, the Chinese Government has paid increasingly close attention to the issue of environmental management and one of the subsets of this issue is the concept of green marketing. Is it possible for Chinese companies to start to make use of green marketing concepts, principles and...

The current decade of the 21st century has witnessed the global warming phenomenon caused by massive greenhouse gas (GHG) emissions rooted mainly from unsustainable consumption behaviour. As part of environmentally significant behaviour, the act of acquiring green or environmentally-friendly...

Green purchasing has been an important topic since the introduction of green products in the late 1980s which led in later years to a new market segment known as green consumers, and since then governments and rules regulators became part of this wave which encouraged the growth of green...