Narrow search
Showing 1 - 10 of 137
Cover Image
Markenführung in der Ernährungswirtschaft ; Brand Management in the Food Sector
Staack, Torsten - 2013
Persistent link: https://www.econbiz.de/10010353216
Cover Image
Identitätsbasiertes strategisches Markencontrolling
Staudacher, Jörg - 2008
Die vorliegende Arbeit ist aufgrund der Beobachtung von wiederkehrenden Phänomenen in der Markenführungspraxis entstanden. Es konnte beobachtet werden, dass trotz einer vorhandenen strategischen Markenführung, eines Markenperformance Measurement und weiteren Instrumenten umfassende...
Persistent link: https://www.econbiz.de/10009468262
Cover Image
Exploiting Social Semantics for Multilingual Information Retrieval
Sorg, Philipp - 2011
In this thesis we consider how user-generated content that is assembled by different popular Web portals can be exploited for Multilingual Information Retrieval. We define the knowledge that can be derived from such portals as Social Semantics. We present to approaches, Cross-lingual Explicit...
Persistent link: https://www.econbiz.de/10009434662
Cover Image
Alternative explanations of online repurchasing behavioral intentions: A comparison study of Korean and UK young customers
Ha, H; Muthaly, S; Akamavi, R - 2010
Purpose: This study sets out to employ a cross-cultural perspective to explore alternative explanations in the development of the online repurchase intentions model. Design/methodology/approach: The proposed constructs of alternative models deal with key online consumer behavior variables such...
Persistent link: https://www.econbiz.de/10009481610
Cover Image
The promise of wildland fire management: creating economic opportunity for American Indian tribes
Rasmussen, Kathleen Frances - 2005
resources. Among such communities are American Indian tribes, many of which are rural and depend on their natural and cultural …, community-based approach to wildland fire management can provide tribes withopportunities to pursue economic and cultural … enhancement projects through wildland fire management. Tribes face several obstacles to pursuing such opportunities including a …
Persistent link: https://www.econbiz.de/10009447354
Cover Image
Nutzenorientierte Markenführung
Metzler, Patrick - 2006
Markenführung soll den effektiven Einsatz von Marketingaktivitäten fördern und die Ebenen Konsumentenverhalten bzw. -einstellung …
Persistent link: https://www.econbiz.de/10009454910
Cover Image
Investigating British customers’ experience to maximize brand loyalty within the context of tourism in Egypt: Netnography & structural modelling approach
Ismail, A R - 2010
.Accordingly, a mixed-method research design was adopted that consisted of two phases. Thefirst phase involved a netnography study to … demonstrating that experience has a definitepositive impact on brand loyalty. The use of netnography to identify customer …
Persistent link: https://www.econbiz.de/10009465348
Cover Image
Transmedia consumption experiences: consuming and co-creating interrelated stories across media
Ilhan, Behice E. - 2011
Marketers and consumers alike are experiencing immense changes in the way entertainment is conceived, consumed, produced, distributed, and marketed as a result of intensifying socio-cultural, technologic, and economic convergence (Jenkins 2006, Dena 2004). Transmedia storytelling, aesthetic and...
Persistent link: https://www.econbiz.de/10009477779
Cover Image
A Commentary on Social & Experiential (e-)Retailing and (e-)Shopping Deserts
Dennis, C; Jayawardhena, C; Wright, L T; King, T - 2007
Purpose – The last ten years have seen a gradual withdrawal of retail facilities frommany local areas and the consequent growth of ‘shopping deserts’, resulting in socialand health disbenefits. This paper examines the potential for e-shopping to fill thevacuum and to assist disadvantaged...
Persistent link: https://www.econbiz.de/10009465512
Cover Image
Consumers Online: Intentions, Orientations and Segmentation
Jayawardhena, C; Wright, L T; Dennis, C - 2007
Purpose – This paper examines the purchase intentions of online retail consumers,segmented by their purchase orientation.Design/methodology/approach – An e-mail/web survey was addressed to a consumer panelconcerning their online shopping experiences and motivations, n = 396.Findings – It...
Persistent link: https://www.econbiz.de/10009465514