course home page: Course Description The course will help us understand what determines the flow of goods across countries, i … globalization, free trade agreements, the large current account deficits of the US, the prospects for exchange rates, and the calls …

to examine the effects of globalization on markets, strategies, and performance of business-to-consumer firms in Brazil … that globalization and especially the entry of Chinese firms significantly changed market contexts in Brazil. Brazilian …, developing new products, and differentiating offerings. Overall, marketing performance of Brazilian firms was positive, but …

Purpose ? Is it regionalization or globalization that more accurately depicts the state of the global economy? Exports … FDI at the regional level. Second, it draws strategic business and marketing implications of this development …

globalization might lead to an increase in economic nationalism. Business executives, therefore, need to focus not only on the bene … business and global marketing and to business executives involved in managing global operations. …

of an Article 36 equivalent for financial services. The result is a European regime with a high degree of internal …

This chapter asks why and how services that are not previously thought of as tradable have increasingly been opened up … argues that lobbying by producers or users of services cannot fully explain reform nor does EU membership simply constrain … particular, the ability of the government to re-interpret services as regular tradable products combined with new regulation to …