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INTRODUCTION. This chapter considers what we know, and what we might like to know about corporate philanthropy and community engagement. It does so particularly through a nonprofit marketing lens, that is, from the perspective of the nonprofit organization seeking mission revenue and resources...
Persistent link: https://www.econbiz.de/10009437688
the type of institution (public or private) that accepted online donations as well as the type of fundraising office a … schools to promote their online fundraising programs were also examined. The results revealed that many business schools did …
Persistent link: https://www.econbiz.de/10009431099
The performance of quasi-experimental methods applied to changes in non-market goods depends on the ability of reduced form models to accurately measure willingness to pay. When exogenous changes are non-marginal, the accuracy of the reduced form approximations is not well understood. Further...
Persistent link: https://www.econbiz.de/10009444746
This paper focuses on supply-related functions in nontraditional areas, an innovative distribution marketing approach relating to nonprofit service organisations. Whereas most literature, in the past, has focused on the buying and selling of goods and services by commercial and profitoriented...
Persistent link: https://www.econbiz.de/10009482099
Fundraising is a field misunderstood in public perception (Giving Australia 2005) yet fundraisers are arguably critical … change agents in Australian society. Debate continues around aspects of whether fundraising is an industry or a profession … professionalisation of fundraising in creating more sustainable organisations and the issues of providing a supply of qualified …
Persistent link: https://www.econbiz.de/10009437560
factors that influence voluntary contributions. I examine the effects of organizational characteristics, such as fundraising … cost to the donor of achieving a one-dollar increase in the provision of program services. Resources devoted to fundraising …
Persistent link: https://www.econbiz.de/10009445425
fundraising presents a challenge for many NGOs. The potential of individual donors to financially support INGOs has been … for many of the country’s NGOs. Individual fundraising is just one of many fundraising models, but one that is … fundraising initiatives in other middle income countries could help avoid some of the challenges particular to fundraising in such …
Persistent link: https://www.econbiz.de/10009447776
Traditional (or commercial) CRM is a well-defined domain but there is currently no generally accepted definition of what constitutes CRM in the not for profit (NfP) sector. Not for profit organisations are organisations which exist for a social purpose, are independent of the State, and which...
Persistent link: https://www.econbiz.de/10009465412
Corporate sponsorship is becoming more widespread as a fund raising effort by private, non-profit gardens and museums. , n this study, the researcher used five Impact Areas to measure how corporate sponsorship influenced the four case study sites. They were policies, finances, programs,...
Persistent link: https://www.econbiz.de/10009467379
capitalprojects are most often from general taxes, bonds, donations, and fundraising. In kindservices such as insurance, building … responsibilities,and fundraising issues are discussed. Although government agencies are theprimary governing authority in two-thirds of …
Persistent link: https://www.econbiz.de/10009467384