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Įmonių reputacijos vertinimo galimybės ir rezultatai. Lietuvos įmonių atvejis
Šadauskaitė, Gintarė - 2009
Įmonių reputacijos svarba ir aktualumas šiandieniniame verslo diskurse vis didėja. Įmonių reputacija tampa organizacijos turtu – juk dabartinę įmonių vertę tik iš dalies apsprendžia jos materialusis turtas. Reputacijos valdymas tampa vis būtinesnis. Reputacijos vertinimas gali...
Persistent link: https://www.econbiz.de/10009478343
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Customer-based brand equity of the major cellphone network service providers amongst principal estate agents in the Gauteng province of South Africa
Mentz, Hendrik - 2011
covered the marketing environment of the major service providers. An extensive study of literature on branding, brand …
Persistent link: https://www.econbiz.de/10009457701
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SMEs Branding: The Interaction of Entrepreneurial Orientation
Alanazi, Tawfeeq Mohammed - 2018
The purpose of this research is to find the extended impact and interaction of entrepreneurial orientation (EO) as a moderator variable on the relationships between brand strategy (specifically brand orientation, brand identity and brand distinctiveness) and brand performance. Retroactively, the...
Persistent link: https://www.econbiz.de/10011949825
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Identitätsbasiertes strategisches Markencontrolling
Staudacher, Jörg - 2008
Die vorliegende Arbeit ist aufgrund der Beobachtung von wiederkehrenden Phänomenen in der Markenführungspraxis entstanden. Es konnte beobachtet werden, dass trotz einer vorhandenen strategischen Markenführung, eines Markenperformance Measurement und weiteren Instrumenten umfassende...
Persistent link: https://www.econbiz.de/10009468262
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Markenführung in der Ernährungswirtschaft ; Brand Management in the Food Sector
Staack, Torsten - 2013
Persistent link: https://www.econbiz.de/10010353216
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EU ENLARGEMENT TO TURKEY: POTENTIAL IMPACTS ON AGRICULTURAL MARKETS AND HOW THEY ARE SHAPED BY CHANGES IN MACROECONOMIC CONDITIONS
Fellmann, Thomas; van Leeuwen, Myrna; Salamon, Petra - 2011
The potential accession of Turkey to the EU, and the related adoption of the CAP by Turkey,is expected to influence … agricultural markets in both the EU and Turkey. The extent of theaccession impacts depends on the one hand on the way the CAP will …-membership simulation show that the impacts on agriculturalmarkets in Turkey are significant, while effects on EU markets are rather limited …
Persistent link: https://www.econbiz.de/10009446181
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QuanTM: A Quantitative Trust Management System
West, Andrew G; Aviv, Adam J; Chang, Jian; Prabhu, Vinayak S - 2009
Quantitative Trust Management (QTM) provides a dynamic interpretation of authorization policies for access control decisions based on upon evolving reputations of the entities involved. QuanTM, a QTM system, selectively combines elements from trust management and reputation management to create...
Persistent link: https://www.econbiz.de/10009439114
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Reputationsorientiertes Themen- und Issues-Management : Konzeption, Regelbetrieb, Weiterentwicklung
Fahrenbach, Christian - 2011
Die Dissertation untersucht, wie Organisationen ein reputationsorientiertes Themen- und Issues-Management aufbauen, betreiben und weiterentwickeln können. Dazu wird das operative Modell des Issues Managements mit dem strategischen Zielkonstrukt Reputation verbunden.Zu Beginn der Arbeit...
Persistent link: https://www.econbiz.de/10009480634
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Frames of Mind in Intertemporal Choice
Loewenstein, George - 1988
expressed. Kahneman and Tversky's Prospect Theory (1979) explains many of these "framing" effects as shifts in the point of …
Persistent link: https://www.econbiz.de/10009441007
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An empirical analysis of the pricing of bank issued options versus options exchange options
Horst, Jenke ter; Veld, Chris - 2008
by a combination of an active financial marketing by the banks and the framing effect. …
Persistent link: https://www.econbiz.de/10009465894