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Strukturgleichungsmodell zeigt bei der Hälfte der untersuchten Marken den stärksten Einfluss vom Markenimage auf die PKW-Kaufabsicht. Bei 2 …
Persistent link: https://www.econbiz.de/10009480944
The consumer perception of the relation between food and health is increased his importance. This situation generates business opportunities, when his effect is positive (for example "functional food"), or limitations or reductions in the markets (for example "food with risk perception"). This...
Persistent link: https://www.econbiz.de/10009443885
Retail and service enterprises seek benefits and synergies from locating their stores within retail agglomerations, such as shopping streets and malls. The aim of this paper is to identify the main drivers of such synergetic or ‘agglomeration effects’ for tenants. A literature review reveals...
Persistent link: https://www.econbiz.de/10009465985
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The study of venture idea characteristics and the contextual fit between venture ideas and individuals are key research goals in entrepreneurship (Davidsson, 2004). However, to date there has been limited scholarly attention given to these phenomena. Accordingly, this study aims to help fill the...
Persistent link: https://www.econbiz.de/10009438106
To date, consumer behaviour research is still over-focused on the functional rather than the dysfunctional. Both empirical and anecdotal evidence suggest that service organisations are burdened with the concept of consumer sovereignty, while consumers freely flout the ‘rules’ of social...
Persistent link: https://www.econbiz.de/10009438183
Selecting the right market(s) to enter is critical for business success and longevity. Various researchers have prescribed several decision models for international market selection. The proposed models generally confirm the importance of using market size and the level of economic development...
Persistent link: https://www.econbiz.de/10009482129
Deutsche Universit?ten stehen heute genauso wie Unternehmen vor der Frage, wen sie zum Studium zulassen bzw. als Mitarbeiter ausw?hlen. Die Kriterien, die f?r diese Auswahlentscheidungen herangezogen werden, gleichen sich zwischen Universit?ten und Unternehmen zunehmend an. Meist ber?cksichtigen...
Persistent link: https://www.econbiz.de/10009485593
The use of computer modeling is fast increasing in almost everyscientific, engineering and business arena. This dissertationinvestigates some challenging issues in design, modeling andanalysis of computer experiments, which will consist of four majorparts. In the first part, a new approach is...
Persistent link: https://www.econbiz.de/10009476038