Advertising agencies trade on their creativity, which is supplied by teams of creative and account workers to create … styles). To study creativity and decision making, individuals involved in the creation of ads were tested for their innovator …

that meet customer needs in the future. This research seeks to better inform managers as to the organizational … foresight capability results in heightened new product creativity, faster speed to market, and better market-entry timing. These …

Creativity and entrepreneurship, like innovation, have been recognized as important contributors to a nation’s economic … growth. Creativity plays an important role in the fuzzy front end of a firm’s innovation process and also in corporate … venturing processes, but the relationship between creativity and entrepreneurship to a large extent has not explicitly been …

by the creativity model of Baille. Results are discussed which show significant innovation development when using TRIZ … for managers in innovation promotion and workplace environment change are highlighted. …

(2003) identifies innovation as different from creativity in that innovation aims to transform and implement rather than …

changes, and 4) Organization changes environment. Through the principle of diagnostic communication, leaders can adjust to the … incoming changes [categories 1 and 2]. Through the principle of rhetorical communication, they can create effective outgoing … changes [categories 3 and 4]. Through the principle of dialogical communication, they can achieve a strategic balance between …