Narrow search
Showing 1 - 10 of 277
Cover Image
Investigating consumer-brand relationships
Birk, Matthias Maximilian - 2010
Die vorliegende Dissertation behandelt in fünf wissenschaftlichen Artikeln Grundfragen aus dem Themenfeld der Konsumenten-Marken Beziehung. Artikel 1 befasst sich mit der Fragestellung, was Konsumenten dazu führt, eine Marke in Betracht zu ziehen. Artikel 2 untersucht den Zusammenhang von...
Persistent link: https://www.econbiz.de/10009467259
Cover Image
Applicability of Intrinsic Value Models at the Segmented Chinese Stock Market
Gerdau, Ole - 2011
Investment Theorie werden segmentspezifische Preisunterschiede nicht irrationalem Verhalten zugeschrieben, sondern als in … Übereinstimmung mit ökonomischer Theorie angesehen. Der theoretische Vergleich von Gleichgewichts- und intrinsischen Wertmodellen … investors’ stock segments in China. Within the framework of international portfolio investment theory, segment-specific price …
Persistent link: https://www.econbiz.de/10009433707
Cover Image
Application of penalized splines method in the credit market
Yao, Zhilin - 2008
"Mortgage-related hit worse than expected" has been a frequently cited phrase in recent months, and is usually followed by a list of victims consisting of banks and hedge funds. Although the current mortgage mess was caused by the subprime mortgage or bad credit mortgage, the broad impact of...
Persistent link: https://www.econbiz.de/10009452579
Cover Image
Convexity and complementarity in network formation. Implications for the structure of pairwise stable networks
Hellmann, Tim - 2009
This paper studies the properties of convexity (concavity) and strategic complements (substitutes) in network formation and the implications for the structure of pairwise stable networks. First, different definitions of convexity (concavity) in own links from the literature are put into the...
Persistent link: https://www.econbiz.de/10009452561
Cover Image
14.123 Microeconomic Theory III, Spring 2009
Eso, Peter - 2009
, supermodularity, monotone comparative statics, background risk, game theory, rationalizability, iterated strict dominance multi …This half-semester course discusses decision theory and topics in game theory. We present models of individual decision …-stage games, sequential equilibrium, trembling-hand perfection, stability, signaling games, theory of auctions, global games …
Persistent link: https://www.econbiz.de/10009432546
Cover Image
An Equilibrium Model of Rare Event Premia
Liu, Jun; Pan, Jun; Wang, Tan - 2002
In this paper, we study the asset pricing implication of imprecise knowledge about rare events. Modeling rare events as jumps in the aggregate endowment, we explicitly solve the equilibrium asset prices in a pure-exchange economy with a representative agent who is averse not only to risk but...
Persistent link: https://www.econbiz.de/10009432806
Cover Image
Effect of Electronic Secondary Markets on the Supply Chain
Ghose, Anindya; Telang, Rahul; Krishnan, Ramayya - 2008
We present a model to investigate the competitive implications ofelectronic secondary markets that promote concurrent selling of new andused goods on a supply chain. In secondary markets where supplierscannot directly utilize used goods for practicing intertemporal pricediscrimination and where...
Persistent link: https://www.econbiz.de/10009435040
Cover Image
Price Discrimination in Two-Sided Markets
Liu, Qihong; Serfes, Konstantinos - University of Oklahoma; Drexel University - 2007
We examine the profitability and the welfare implications of pricediscrimination in two-sided markets. Platforms have information aboutthe preferences of the agents that allows them to price discriminatewithin each group. The conventional wisdom from one-sided horizontallydifferentiated markets...
Persistent link: https://www.econbiz.de/10009435121
Cover Image
A brand for all seasons? A discussion of brand loyalty approaches and their applicability for different markets
Rundle-Thiele, Sharyn; Bennett, Rebekah - 2001
Seeks to enhance our understanding of the suitability of loyalty measurement techniques by proposing a classification of brand loyalty based on varying market types. Distinguishing between market types is important because the very nature of markets indicates that the measures used to capture...
Persistent link: https://www.econbiz.de/10009437698
Cover Image
Who are we scaring with high fear road safety advertising campaigns
Tay, Richard S.; Ozanne, Lucie - 2002
Despite decades of research with mixed results, fear-based public health campaigns continue to be extensively used around the world. This study examined the impact of a fear-based advertising campaign targeted at reducing unsafe driving behaviour and fatal accident rates in New Zealand. We...
Persistent link: https://www.econbiz.de/10009437765